DISQUS

StartupNorth: indochino.com takes new round of financing from Burda Digital

  • heri · 1 year ago
    hmm i thought ecommerce websites don't get vc funding? and it's a tailored clothes? isn't this a "lifestyle" business? or the tailored jackets and the brand just the beginning for something bigger?
  • Jevon MacDonald · 1 year ago
    The difference between a lifestyle business and something fundable isn't a matter of what the actual product is, it is a matter of approach and scalability.

    Indochino is building a custom-clothing fulfillment business that they can scale. If it was just Kyle (the CEO) and a tailor or two, then sure, it would be a lifestyle business. But he is doing a lot more.

    This is also the second ecommerce site to get funded in Canada this month.
  • Kyle Vucko · 1 year ago
    Totally right Jevon. We made a decision early to 'Go Big' with this company. We got successful angels in the etailing space (CEO/COO/CFO of AbeBooks), and got a first round of financing before incorporating the company back in March of last year.

    If the opportunity is there (which we have a bias to think so), you want to get as much of the market before another player comes in, and through the web, you can get access to quite a large market relatively easy!